Determine your narrative: what is your story? Why should people care? What makes you remarkable?
Identifying & defining content that you can create so that it can be discovered by your potential markets. This content may be in the form of blogs, articles, papers, video, etc. There should be content assets contained in your web pages or in files that people can relate to (blogging being the easiest). This can also include social media content – creating assets specifically used to populate social media, to drive discovery of you in those spaces, whether people using those social media discover your content there, or discover it through search engines. Activities in this area include, but are not limited to:
Creating content and assets that themselves are optimized for search engines. This should be done in a way that observes in best practices for search engines, whether the content 'lives' on your own website pages, or on your blog, or in the content that you are posting to social media (post it, 'tag' it, etc). We have Google Search Certified Professionals on staff to support you. Activities in this area include, but are not limited to:
Actively promoting your content, company, offering, through pay-per-click (PPC) marketing on search engines (search engine marketing (SEM)) or social media advertising on sites such as on Facebook (social media marketing (SMM)). We are a Google Adwords Certified Partner and have a broad range of experience with both Search and Social Media campaigns. Activities in this area include, but are not limited to:
The process of capturing these searches and clicks, such as creating and testing landing pages, the calls to action that drive conversions to leads. This is the most important piece of the puzzle – giving people something to convert to... they have to be able to fill out that form and give you their email in return for something (not just 'contact us'). We work to test and improve your landing pages to achieve the results you need. Activities in this area include, but are not limited to:
Analyze the different stages of the process to determine what works. Improve your sales process, your web marketing process, reporting back on what works, what doesn't, what we should do to improve it, whether this means creating something new and different, promoting via different channels, or segmenting in a different way. "Analyze" looks to determine cost-per-acquisition (CPA) for your leads and what it costs to acquire a sale. Activities in this area include, but are not limited to: