Principles & Beliefs

1. ROI: We focus on those actions that will generate results. Our clients truly invest when they choose to work with us. We are not a cost, we are an investment.
2. Planning: Results are anticipated, planned, monitored and measured. Metrics are relevant to the specific business.
3. Monitoring and evaluation: As results are monitored and evaluated, this is the basis for making informed choices and changes.
4. Reduce risk: Risks are minimized. We don’t gamble with our client’s resources. The best way to reduce risk is by spending time planning and then investing the least possible to achieve the earliest results possible.
5. Continuous improvement: We establish hypothesis and then implement our work in short iterations that seek to prove (or disprove) hypothesis and then improve on these iterations.
6. No reinventing technology: We are not in the business of inventing new technologies but rather applying technology appropriate to your needs.
7. Open Standards: We follow open standards.
8. Laying a solid groundwork: We make sure that the technology and IT infrastructure our client uses is the best to allow future development and evolution.
9. Optimization: Websites should be optimized for Search and Social Media discovery.
10. Client’s service as software: Our clients’ marketing initiatives benefit from creating new applications (web services, software, mashups, etc.) that position their services as software
11. Work in Consortium: We can’t do it all. To complement our knowledge, we work with a broad network of partners.
12. Multidisciplinary teams: Our team is multi-disciplinary. This brings to our client’s projects the broad experience of our teams.
13. Life cycle: We recognize that each company requires web marketing services appropriate to its business life cycle.